The 13 Best Jeans on the Planet Right Now (2024)

The best jeans for men are easy-going, hard-wearing, and downright legendary. That pedigree is all thanks to Levi Strauss and Jacob Davis, who literally invented jeans as we know ‘em today—rugged, riveted, rendered in inky-blue cotton—way back in the late 1800s, shilling them to tradesmen, factory workers, and gold miners hoping to strike it rich. In the early days of their relationship, Strauss and Davis experimented with different fabrics and finishes, eventually landing on an indigo-dyed cotton twill as sturdy as it was handsome. The rest, as they say, is menswear history.

A century and a half later, blue jeans have become America’s single most influential contribution to the global fashion canon, transforming the way we dress in the process. That’s no exaggeration: Over the decades, jeans went from humble proletariat garb to splashy designer fare, with plenty of historic pit stops at each leg of the journey. In the time since Strauss and Davis introduced their signature product, jeans have outfitted everyone from plebes to presidents, making icons out of too many of them to count. (Brando and Dean come to mind pretty fast.)

Jeans have been barred from hotels, smuggled into countries, and, above all else, remixed and riffed on by every generation discovering them anew—which, in 2024, makes finding the right pair for you all the more difficult. That’s where we come in. Over the last few months, GQ’s resident team of denimheads tested an ocean’s worth of top-notch dungarees, shimmying into dozens of pairs to land on the 13 below. Taken in aggregate, they represent an indigo-soaked snapshot of our favorite jeans past and present, from the genre-defining stalwarts to the newfangled indie riffs and every pair between. Let’s dive in.

The Best Jeans for Men, According to GQ

Take Me To: More Jeans We Love | Tips on Buying a High-Quality Pair of Jeans | How We Tested | What We Looked For | Meet Our Testers

Best Jeans Overall: Levi’s 501 Original Fit Jeans

Sometimes, the easy, obvious answer just so happens to be the right one. And when it comes to denim, the easy, obvious, and unquestionably right answer is the Levi’s 501, the most influential silhouette from the most influential denim brand. For first-timers who’ve somehow never owned a pair or dudes returning to the style after a long hiatus, this is where your search should start—and where it’ll probably end, too. Levi’s invented blue jeans, so you’d expect its flagship silhouette to be halfway decent. More unexpected, though, is how well the 501 has held up decades after it first hit the market. The denim is still substantial and sturdy, the details are still near-perfectly dialed, and the silhouette is still the prototypical straight-leg fit. Plus, the sheer amount of washes and sizes it’s available in means there’s an option for almost everyone.

Levi's 501 Original Fit Jeans

Bowen Fernie

Tested by GQ's Avidan Grossman

Bowen Fernie

The 501 is close to perfect, but in our most recent round of testing, we noted a few quibbles. “I love how the 501 looks on other people,” says GQ commerce writer Gerald Ortiz. “But I’m knock-kneed and have big calves, so they don’t look the same on me.” (Sad, but true!) That being said, for countless folks across literal generations, the 501 does the trick just fine. And while we dig the sheer variety of washes, colors, and fabrics it comes in, we’d strongly recommend the all-cotton versions over the stretch-infused joints.

Best yet? At around $80, they’re already a solid value. But with a little patience, you can reliably snag them on sale.

Best Budget Jeans: Wrangler Original Cowboy Cut Jeans

The 13 Best Jeans on the Planet Right Now (2)

Wrangler

Cowboy Cut Original Fit Jeans

Along with Levi’s and Lee, Wrangler makes up one-third of the denim world Big Three; its pedigree is beyond reproach. So don’t let its affordable prices fool you into thinking its jeans are second rate—they represent some of the best value denim money can buy. Not sure where to start? Go west, young man, to the brand’s bread-and-butter Cowboy Cut line, the official jeans of the Professional Rodeo Cowboys Association. (How’s that for authenticity?) Yeehaw-certifications aside, the Cowboy Cut line features a slew of heavy-duty denims, some of which tip the scales at over 15 oz. The Original Cowboy Cut jeans boast a high rise that sits at the natural waist, a flattering seat, and enough leg room to wear with a pair of boots. For just about fifty bucks, they’re one of the best-fitting jeans around. Are they selvedge? No. Does that matter? Also no.

Wrangler Cowboy Cut Jeans

Bowen Fernie

Tested by GQ's Avidan Grossman

Bowen Fernie

Beyond their legitimately beefy feel, Wrangler’s Cowboy Cut jeans looked shockingly good on each of our testers. GQ associate commerce editor Tyler Chin especially loved their longer rise and range of inseams, designed to accommodate a broader array of body types. “They’re great at hugging the glutes for a more toned look,” Chin notes. “Maybe Beyoncé should’ve penned an ode to Wrangler instead.”

Best Upgrade Jeans: 3sixteen RS-100x Jeans

The 13 Best Jeans on the Planet Right Now (3)

3sixteen

RS-100x Jeans

In the past 20 years, Japanese denim went from fringe obsession to hot topic (not that Hot Topic). Menswear’s reverence for Japan stems from the country’s surfeit of artisanal makers, who practice their craft with a fastidious approach to quality and detail. Thanks to a glut of specialty denim boutiques stateside, though, you don’t have to book a flight to Tokyo or enlist a proxy service to snag a pair of true-blue Japanese jeans. In fact, one of our favorite riffs on the genre comes from 3sixteen, a brand with ties to denim’s OG home and its modern-day stomping grounds.

The 13 Best Jeans on the Planet Right Now (2024)

FAQs

Which is the number one brand jeans in the world? ›

In the denim world, Levi's, Lee, and Wrangler are the most influential denim brands of all time, having (literally, in one case) invented the category and spent more than a century shaping how we think of blue jeans.

Are skinny jeans coming back in 2024? ›

If that isn't enough to convince you, look to the autumn/winter 2024 shows, where many a pair of pins stomped down the runway in slim-fitting denim. Seán McGirr marked his high-profile debut at Alexander McQueen by wrapping denim ribbons around the legs of flared jeans, giving them a distinctly skinny structure.

What jeans never go out of style? ›

'In recent years, the Nineties straight-leg jean has become a wardrobe staple that will not go anywhere in 2024,' Page says. 'The beauty of straight-leg jeans is that they can look like a prized vintage pair but have been rigorously tested to ensure a great fit.

What brand of jeans sells the most? ›

Leading brands

Levi Strauss, who reported about 6.17 billion U.S. dollars in sales in 2022, is one of the best-known brands on the jeans market. 87 percent of Levi Strauss's sales were made through the company's Levi's brand in 2022. By comparison, Kontoor Brands made sales of roughly 2.5 billion U.S. dollars in 2021.

What is the newest style in jeans? ›

We're also all in on white denim, barrel jeans, and dramatic cuffs for the months ahead. From bedazzled denim to the return of low-rise jeans, these are the 2024 denim trends that you'll want to wear everywhere this year—plus where to shop them and how to style them with your existing closet.

What is the oldest jeans brand? ›

First, allow us to give you a rundown on the storied and colorful history of jeans: 1853 – On May 1, German immigrant Levi Strauss founded the wholesale dry goods business, Levi Strauss & Co., in San Francisco after making money during the Gold Rush. This essentially makes Levi the first denim brand ever.

What is the most expensive jeans brand? ›

Secret Circus –$1.3 million

The design of the jeans is classic enough, but the clincher here are the 15 high quality large diamonds sewn into the back pockets of the jeans.

Do people not wear skinny jeans anymore? ›

Away from the catwalks, there are, of course, still plenty of skinny jeans being sold. Online retailers like Asos and Mr Porter still highlight skinny jeans front and centre on their denim sections, and while sales might have dipped considerably, the style continues to represent 30 per cent of total women's jean sales.

Should I get rid of skinny jeans? ›

You don't need to throw away your skinny jeans. Fashion experts and fans shared their top tips for wearing the style with confidence. They suggest keeping the pants on rotation in your closet and pairing them with oversized tops.

Are ripped jeans still in style? ›

Thanks to a resurgence of '90s trends, ripped and distressed jeans have officially made a comeback. A nod to the grunge era, today's styles feature a bit more nuance. While they certainly lend a bit of rough-and-tough energy to an outfit, these jeans can work in all kinds of settings.

What is the most flattering jean? ›

Shop the Look:
  • COS. Column Jeans. ...
  • Toteme. Twisted Seam High-Rise Straight-Leg Jeans. ...
  • Reformation. Cynthia Stretch High Rise Straight Jeans. ...
  • AGOLDE. + Net Sustain '90s Pinch Waist Long High-Rise Straight-Leg Organic Jeans. ...
  • Everlane. The Original Cheeky® Jean. ...
  • Everlane. The Way-High® Sailor Jean. ...
  • CITIZENS OF HUMANITY. ...
  • FRAME.
Apr 15, 2024

What is a boyfriend jeans? ›

While some women may have simply borrowed or slipped into their partner's relaxed, worn-in jeans, most women are buying jeans specifically cut to fit a more feminine figure. When you're looking for boyfriend jeans, you'll likely spot these distinct features: A lower and relaxed rise. Cuffed ankles.

What jeans are in style for a 50 year old woman? ›

You're never too old for jeans, but your jeans may be too old for you. There's a not-so-quiet revolution brewing in jeans-land as more women shed skintight skinny jeans and jeggings for looser, body-friendly styles. Updated jeans with boot-cut, flare, straight and wide legs are dialing up comfort and fashion.

Which jeans fit is in trend? ›

High-rise jeans

With a waist that hits around 2″ above the navel, high-waist jeans offer a more defined shape at the waist. High-waisted jeans visually elongate the legs for everybody and look great with tucked-in shirts and shorter tops.

What is the most flattering style of jeans? ›

High-waisted jeans are incredibly flattering and accentuate (and can create) a svelte waistline” says Natalie. If you have a rectangle or athletic shape, the best high waisted jeans will help give you more of a defined waist. Try a high-waisted flare or mom jean to enhance curves even further.

What jeans do most celebrities wear? ›

In discussing timeless denim, there's one brand that will always come to mind: Levi's. I've never met a pair of Levi's jeans I didn't like, and celebrities like Olivia Wilde, Hailey Bieber, and Hilary Duff are constantly wearing the brand on repeat, too.

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